Napfény Digital Napfény Digital
Layered pasted paper sheets on a plaster wall, lit by one warm lamp
Győr and across Hungary

For Hungarian businesses

Nine service lines, each one able to run alone and each one stronger when it connects to the others. Below: what every service involves, what it suits, and what it takes to see results.

Mon–Fri 9:00–18:00
Where to start

Most companies do not need everything at once

If tracking is unreliable, fix that first. If the offer is unclear, brand and messaging work come before more spend. If enquiries convert but volume is low, media scaling and SEO are the usual next steps. We will say which category you are in during a first call, even when the answer means a smaller initial project — taking on work in the wrong order wastes the budget you already committed.

Every line below follows the same three questions: what the work actually involves, who it suits, and what it realistically takes before you can judge it.

Performance media

Paid advertising built on tracking you can trust

Suits businesses with a working offer and a landing page that can carry traffic.

Paid media covers search, social, display, and shopping campaigns. We build the account structure, write or brief the ad copy, set audiences, and manage bids against a conversion goal rather than a click goal.

The work starts with tracking. Before spend goes live we verify that conversions are recorded correctly, because a campaign optimized against broken data is just an expensive guessing game. After launch the routine is testing: new creatives, new audiences, new landing pages, reviewed on a fixed schedule. Media planning sets the channel mix and budget split before any of that begins, so spend follows a decision rather than habit.

  • Account structure, audiences and bid strategy set up before launch
  • Conversion tracking verified so optimization runs on real signals
  • Creative and landing-page variants planned as sets, not one-offs
  • Budget split across channels decided by plan, reviewed on schedule
Two colleagues marking a printed campaign brief on a studio table

SEO covers technical health, site structure, content, and authority building. It is a compounding channel: results arrive slowly and then hold, which makes it a useful counterweight to paid media costs that rise whenever competition does.

Our process starts with a technical audit and a keyword map split between Hungarian and English queries where relevant. Content work then targets the pages that match real search intent, not just volume. For local businesses around Győr and other Hungarian cities, location pages and consistent business information often matter as much as the main site content.

Technical audit

Crawl, speed and indexation problems found and fixed before content work starts.

Keyword map

Hungarian and English queries sorted by intent, not by search volume alone.

Local presence

Location pages and consistent business details for Győr and other cities.

Search

Search engine optimization that holds its ground

Suits businesses willing to wait several months for compounding results.

Social

Social media marketing with a defined job

Suits brands that know whether they need leads, retention, or recruitment from social.

Social media marketing covers organic presence and paid social. Which platforms matter depends on your audience: some B2B sectors live on LinkedIn, consumer brands get more from Facebook and Instagram, and short-form video behaves differently again.

We start by defining the job social has to do. For some clients it is lead generation, for others it is customer retention or recruitment. That decision shapes format, posting rhythm, and budget. Without it, social work turns into a content treadmill that produces activity reports instead of business results.

A content producer arranging printed social post layouts on a studio wall

Brand, creative and content

Brand strategy

The shortest project on this page, and the one everything else leans on

Brand strategy sets the foundation: who you are talking to, what you claim, why anyone should believe it, and how you sound. It produces a positioning statement, a message architecture, and tone guidance that the rest of the work draws on.

Most clients complete it in a few weeks and then use the output across campaigns, websites, and sales material. It is the cheapest way to stop five different versions of your company description from circulating.

Creative production

Concepts and copy, planned in sets

Creative strategy translates positioning into formats that can actually run: ad concepts, static and video assets, search copy, and landing-page messaging. Testing needs variants, so assets are planned as sets rather than single pieces. Production for larger shoots is handled with partners; our own work focuses on the thinking, the copy, and the direction that keeps assets consistent across channels.

Content marketing

Pages that feed campaigns, not one-off posts

Articles, guides, and landing pages that answer questions your buyers actually ask, in a form that works for both search and paid distribution. One substantial page can feed a month of social posts and several ad variations, which is why content is planned in clusters. We also track which pieces get read and which get ignored — that feedback improves the next round and usually reveals gaps in the brand messaging.

Night street in Győr with a lit doorway and a pasted wall in the mid-ground
Conversion optimization

The cheapest improvement is usually on traffic you already paid for

Conversion optimization looks at what happens after someone arrives: page speed, form length, clarity of the offer, and where visitors leave. We test one meaningful change at a time and keep a written log of what was tried and what happened. Over a year that log becomes a genuine asset — and it prevents the pattern where an agency re-tests the same idea every eighteen months because nobody recorded the first attempt.

Suits any account with steady traffic and a measurable drop-off point.

Also part of the service

  • Media planning and channel mix

    Decides how budget is split across channels and over time, with expectations set for the first thirty, ninety, and one hundred eighty days — and what would cause us to change course.

  • Analytics and reporting

    Connects spend to outcomes in plain language: a regular written summary, access to the underlying data, and a call when something needs a decision. The format stays stable so month-to-month comparison stays easy, and we separate what changed because of our work from what changed because of the market.

Which service does your business need first?

A quick way to sort yourself before a first call. The order matters more than the length of the list.

Tracking is unreliable or conversions are not recorded

Fix before spend

The offer and the message are unclear

Brand and messaging

Enquiries convert, but volume is low

Media scaling and SEO

Traffic arrives, then leaves without acting

Conversion optimization

Social is active but produces activity reports

Define the job social does

Not sure which row is yours? Describe the situation in a short message and we will tell you where we would start — including when that means a smaller initial project.

Questions before you pick a service

Can we hire you for one channel only?

Yes. Many engagements start with a single channel, usually paid media or SEO. We do recommend checking tracking and the landing page first, because those affect every channel.

Do you work with small budgets?

We work with different budget levels, but there is a floor below which a channel cannot be tested meaningfully. In a first call we will tell you honestly whether your budget can produce a usable signal.

How long before SEO shows results?

Longer than paid media. Technical fixes can register within weeks, while content and authority work typically takes several months to compound. We set review points so progress is visible before the full result arrives.

Do you handle Hungarian-language copywriting?

Yes. Hungarian copywriting and local search behavior are part of the standard service, not an add-on. We also run campaigns in English and other languages for clients selling abroad.

Tell us what you are trying to grow

A first call is a working conversation, not a pitch. Bring the situation — what is running now, what has been tried, and what the next few months should change. We will tell you which service line fits, what we would check first, and whether your budget can produce a usable signal on that channel.

Studio

Czuczor Gergely utca 18
9021 Győr, Hungary

[email protected]

+36 1 278 2030

Monday–Friday
9:00–18:00